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Best of the Backchannel: The Real-Time Organization

Posted on November 8, 2009 by Tonia Ries | 0 comment(s)
Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)
The Real-Time Organization
How Twitter is transforming organizational cultures and structures—and the legal, regulatory and policy issues that need to be addressed.
Nigel Dessau, Senior Vice President & Chief Marketing Officer, AMD
John Shea, Public Information Officer for New Media, FEMA
Ambre Morley, Associate Director of Product Communications, Novo Nordisk
Capt. Chris Sukach, Chief, Emerging Technology, Air Force Public Affairs Agency
Moderator: David Armano, Senior Partner, Dachis Group
___________________________
YouveGotGold @armano moderates with @nigeldessau (AMD) @femainfocus @ambremorely (Novo Nordisk) @csukach (Air Force) Real-Time Orgs panel #TWTRCON
cariegrls if ur just posting customer testimonials or selective comments, that’s not social. that’s integrated mktg thats been done for years #twtrcon
hollisthomases Pharma is frustrated by gov’t regulations without any guidance on what they CAN do. #TWTRCON #hcmktg
garlin Social media is great for civil servants because it’s not government-created -@femainfocus #twtrcon
sbosm On to the next #TWTRCON panel: "The Real-Time Org." Air Force’s @csukach likens Twitter to a radio show: "I think of myself as a modera
KEder RT @aslesinski: Twitter is like hosting a call-in talk show except you’re not limited to 3 call-in lines (@csukach) #TWTRCON
tracytran Capt Chris Sukach: Acts as a moderator for discussion going on Twitter #twtrcon
@floridagirlindc: Never take a no from someone who doesn’t have the power to say yes. #twtrcon @nigeldessau quote
hollisthomases In pharma, Regulatory/Legal don’t even know about SM. Introduce them to the platforms so they can work to find out how. #TWTRCON #hcmktg
rpesce Govt/Corporate in sync here. John Shea @femainfocus says twitter allows the public to interact w/ government the way they want to. #twtrcon
moniquew RT @garlin: Social media is great for civil servants because it’s not government-created -@femainfocus #twtrcon
rohitbhargava Link to the official Air Force Blog Commenting Strategy that @armano mentioned on stage at #twtrcon: http://ping.fm/AuVRo
amberportercox @femainfocus has a decentralized approach to social media #twtrcon [integrated it into what marketing/communications are already doing]
garlin Gov’t must modernize guidelines to make social media really work in regulated industries -@ambremorley #twtrcon #gov20
@amberportercox – @Armano made a great point about the military being ripe for this = plan+adapt model of social media #twtrcon
moniquew #twtrcon. FDA to hold meetings in next weeks on issuing soc media guidelines
brightmatrix Challenges of social media engagement: lack of resources, no guidelines or examples in your business line (@AmbreMorley at #twtrcon)
tracytran #twtrcon @nigeldessau The law needs to catch up on the speed of social media and need to understand how it can be beneficial to the org.
hetavs RT @Armano: "social media by its nature does get people working together (collaboration) but you need someone at the top driving" #twtrcon
brightmatrix Precisely: "[social media} technology is leaps and bounds ahead of any policy" (@csukach at #twtrcon) - but policymaking cannot be slow
jfirestone Very nice to see companies endorsing internal training to help ppl cope with Soc. Media It's absolutely required. #twtrcon
sbosm @csukach on Air Force #socialmedia guide http://ow.ly/vWYG "Be aware of operational security. Everybody has access to these tools." #TWTRCON
deb_lavoy: embrace yammer, but dont discuss confidential info cause its hosted offsite @nigeldessau #twtrcon
erica_hill Amen...RT @floridagirlindc: Think you're company can't do it... the Air Force and FEMA can... #twtrcon
MiddleOfMayhem Tell a branded, ongoing and engaging story. And the story never ends. It's like The Lord of the Rings of social networking. #twtrcon
debbieweil @femainfocus (John Shea): Love us or hate us, there are a lot of Facebook groups about FEMA (many not official) #twtrcon
benjajones "If the pipes go down, we don't have a way to talk...communicate" @csukach #twtrcon
articulategeek Real-Time Org panelists: your employees are already using social media so start engaging. #twtrcon
KEder @AmyDeMaria i am not freezing, but i think i'm dressed more heavily than all of you are :) #twtrcon it may be freezing in here
MilitaryTweets GREAT insights from @csukach of @usairforce on #twtrcon panel ~ why is failure the elephant in the room? It's how we succeed! #gov20
judywriter "If you're not failing, you're not trying!" @csukach #TWTRCON <--Hear this from nearly all successful people.
tracytran Facebook Groups are mostly user-generated for these organizations, showing that these people care about the org #twtrcon
brenda5316 RT @starfocus: I think the only time you fail is when you miss the opportunity to learn from your efforts. #twtrcon
tracytran John Shea of @femainfocus: We don't have many failures at FEMA. [laughter from crowd] #twtrcon
brightmatrix FEMA tried to engage folks spreading misinformation & found they were pushing agenda, not conversing; learned what audience wanted #twtrcon
MtkgCords Real time feed back gives you great insights, especially on how to communicate to your audience #TWTRCON
varaba @Armano Love this : Businesses moving at the speed of real time #twtrcon
jpeepz The state of the Web makes it a necessity for companies and orgs to adapt and communicate on a continuous basis #twtrcon
aslesinski A-M-E-N #2. Automating doesn’t work well in social media space. Social media suggests being social. #TWTRCON
tracytran Great thoughtful question: If Twitter existed during Hurricane Katrina in 2005, what would happen? #twtrcon
rpesce Real-time organization. FEMA’s @femainfocus: Twitter from Superdome post-Katrina would have been great communication tool. #TWTRCON
cuennie on reaching an international audience: "there are no boundaries for social media"- what you say can reach anyone @ambremorley #twtrcon
MilitaryTweets Twitter isn’t just a way to get info out, it’s a way to get crucial info in from the public. Crisis mgmt from @femainfocus #twtrcon #gov20

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

The Real-Time Organization: How Twitter is transforming organizational cultures and structures—and the legal, regulatory and policy issues that need to be addressed.

  • Nigel Dessau, Senior Vice President & Chief Marketing Officer, AMD (@nigeldessau)
  • John Shea, Public Information Officer for New Media, FEMA (@femainfocus)
  • Ambre Morley, Associate Director of Product Communications, Novo Nordisk (@racewithinsulin)
  • Capt. Chris Sukach, Chief, Emerging Technology, Air Force Public Affairs Agency (@csukach)
  • Moderator: David Armano, Senior Partner, Dachis Group (@armano)

___________________________

@cariegrls: if ur just posting customer testimonials or selective comments, that’s not social. that’s integrated mktg thats been done for years

@hollisthomases: Pharma is frustrated by gov’t regulations without any guidance on what they CAN do.

@hollisthomases: In pharma, Regulatory/Legal don’t even know about SM. Introduce them to the platforms so they can work to find out how.

(more…)

Best of the Backchannel: Case Study by Nigel Dessau / AMD

Posted on November 8, 2009 by Tonia Ries | 0 comment(s)
Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)
Case Study
The Brandividual
CMO Nigel Dessau will describe how Twitter provides value for AMD: the ability to talk directly to its target audience of analysts, investors, journalists, customers and enthusiasts to help build a world-class corporate brand.
Nigel Dessau, Senior Vice President & Chief Marketing Officer, AMD
chrisabraham Brilliant "An Amazon explorer is not an Amazon expert, he’s just an expert on the route he ended up taking" – @NigelDessau #TWTRCON
MtkgCords How does MKTG Professionals approach SoMe- No new taxes, Content is King, Know your audience, and Messages haven’t changed #TWTRCON
sbosm "If you don’t have a coherent content strategy, you won’t be successful using new media." Nigel Dessau, AMD #TWTRCON
rpesce AMD two main areas of social media focus is driving conversations and community. @nigeldessau #twtrcon
MtkgCords "the world splits into two ppl…the processor aware and processor unaware… we don’t talk to the unaware" @nigeldessau #TWTRCON
openamplify Without a content strategy, since it is still king, you are dead (from @amd) #twtrcon
dslunceford Case study on battery life issue from @nigeldessau, AMD CMO during #TWTRCON and how to help guide/manage the conversation
openamplify Once u do real battery test on laptops, not screen black, wifi off, nothing on – we win. Numbers r deceptive. @NigelDessau @amd #twtrcon
rpesce AMD talking case study: battery life & telling story w/ social media. Sensitive subject for all users of tech & @sprint can relate. #twtrcon
Du4 Wow! LOVE Nigel Dessau’s description of AMD’s organizational approach to its business. Very indicative of a a STRATEGY. #twtrcon
TWTRCON @nigeldessau : starting a conversation, using multiple venues — white paper, CMO blog, “extending the storyline” #twtrcon
brightmatrix Key lesson from @nigeldessau (AMD): get engaged with influencers and critical members of community; be honest #twtrcon
csukach Started w/blog post encouraging transparency along w/a white paper & a retail discussion regarding battery life, says @nigeldessau #twtrcon
graphicadesign RT @SBoSM: "If you don’t have a coherent content strategy, you won’t be successful using new media." Nigel Dessau, AMD #TWTRCON
digitalsista @nigeldessau discussing using #socialmedia to determine battery life metrics by crowdsourcing the conversation #twtrcon
bloch_party #twtrcon @nigeldessau Just showed us a map to track tweeted keywords geographically on a map! WANT! We can use that @americagov
blockrealestate HIT – honesty, integrity, transparency. #twtrcon
MtkgCords @nigeldessau 5 tips: "be clear, think like an editor, honesty, coherent approach, be your brand" #TWTRCON when you screw up just apologize
csukach Here’s the page that chronicles the battery life conversation http://bit.ly/4razUy @nigeldessau mentioned #twtrcon
sbosm AMD’s @nigeldessau: I’m careful how my personal brand influences the company’s. "You’ve got to associate yourself with your brand." #TWTRCON
DanLuxenberg AMD has a red, amber, green system to internally ID content that can / can’t be blogged or tweeted about. #twtrcon
cariegrls AMD: "we don’t monitor employee’s facebook pages. if they say something stupid and screw up their career, that’s on them" #TWTRCON
aslesinski As a brand don’t delete the posts or delete the tweets when you mess up in social media space, make it right and move on. #TWTRCON

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

Case Study: The Brandividual

  • Nigel Dessau, Senior Vice President & Chief Marketing Officer, AMD

Slides posted here:  http://www.slideshare.net/TWTRCON/twtrcon-dc-09-nigel-dessau

_____________________________

@chrisabraham: Brilliant”An Amazon explorer is not an Amazon expert, he’s just an expert on the route he ended up taking” – @NigelDessau

@MtkgCords: How does MKTG Professionals approach SoMe- No new taxes, Content is King, Know your audience, and Messages haven’t changed

@sbosm: “If you don’t have a coherent content strategy, you won’t be successful using new media.” Nigel Dessau, AMD

(more…)

Best of the Backchannel: Can Twitter Save the Newspaper?

Posted on November 8, 2009 by Tonia Ries | 0 comment(s)
Can Twitter Save the Newspaper?
Alan Murray, Deputy Managing Editor & Executive Editor Online, The Wall Street Journal
@debbieweil: @alansmurray uses Twitter as a ‘news filter’ – he follows about 200 people who give him info he needs for reporting #twtrcon
@debbieweil: @alansmurray of WSJ describes himself as a Twitter enthusiast… 1st socmed platform he’s found truly useful #twtrcon
@MilitaryTweets: @alansmurray says @twitter drives new readers to @wsj – #SNS fastest growing traffic stream to wsj.com
@MtkgCords: unlike other publications @WSJ is encouraging their readers to use SoMe for news/content @alansmurray #TWTRCON
@sniyogi: 50% of users visiting @wsj come to wsj.com, 30% google/yahoo, 15% aggregators, 5% social networks is small, but the fastest growing.#twtrcon
@brightmatrix: Twitter a great way to attract people to content in an increasingly deep website (@alansmurray at #twtrcon)
@Jeanne23: Alan Murray (@wsj) Don’t give leads away on Twitter! If telling people where you are going, they can scoop you. #twtrcon
@MilitaryTweets: @alansmurray ~ Competing paper tweeting about story, @wsj read the tweets and scooped the story!
@mdwall: @alanmurray if you are Bob Woodward going to meet with Deep Throat you probably shouldn’t tweet about it
@tracytran: @alansmurray: Twitter is not ther yet of reporting news (he uses Tehran #iranelection as an example)
@sbosm: @alansmurray: Lots of “useless noise” on Twitter. “There’s a place for news organizations to play a role in curating that info.”
@Chogo: Newspapers can be Tweet filterer too, they have tons of data to prove those Tweet is trusted or not
@hollisthomases: #TWTRCON audience member says Twitter can be a relay mechanism for citizens to provide news organizations w/in-the-field happenings.
@cuennie” WSJ to introduce lists of Twitter feeds with authoritative sources on special subject matter
@cuennie: “the truth is, this is the most exciting time for journalism that I’ve experienced in my years in the business” @wsj
@ArcusSolutions: WSJ @alansmurray used to sit in meetings discussing what readers want but “didn’t have a clue.” Twitter = clues!
@wjessewright: @wsj the #1 rule of twitter “don’t be stupid” – indeed, good advice
@sbosm: @alansmurray: Don’t pitch stories over Twitter. Use e-mail; reporters want story ideas to stay private.

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

Can Twitter Save the Newspaper?

  • Alan Murray, Deputy Managing Editor & Executive Editor Online, The Wall Street Journal (@alansmurray)

______________________________

@debbieweil: @alansmurray uses Twitter as a ‘news filter’ – he follows about 200 people who give him info he needs for reporting #twtrcon

@debbieweil: @alansmurray of WSJ describes himself as a Twitter enthusiast… 1st socmed platform he’s found truly useful #twtrcon

@MilitaryTweets: @alansmurray says @twitter drives new readers to @wsj – #SNS fastest growing traffic stream to wsj.com (more…)

Best of the Backchannel: Real-Time Brands

Posted on November 8, 2009 by Tonia Ries | 0 comment(s)
Real-Time Brands
Why every business needs a Twitter strategy to engage customers and drive revenues.
Mike DiLorenzo, Director of Social Media Marketing & Strategy, National Hockey League
Brian Dresher, Audience Acquisition Marketing Manager, USA Today
Josh Karpf, Manager, Digital Communications, PepsiCo
Amy Reed, President, Chick Downtown
Moderator: Laura Fitton, Principal, www.oneforty.com
@tracytran: Amy Reed: the immediate impact and time has help her brand
@KEder: @bdresher: Journalists are brands. Hear that, @scottjw @timgwatchdog @matthewjlb @jpoor008 @dangainor
@hollisthomases: Starting Q: What is diff about Twitter than other platforms? Goes from macro level to micro level instantly.
@TWTRCON: Amy Reed of Chick Downtown @chickdowtown loves the instant sharing of twitter (photo shoot pics, etc.)
@cuennie: @bdresher says the human connection has elevated the discourse between the brand the Twitter community #twtrcon
@HLHK: social media is about listening to your followers, brands being accountable to customers. #twtrcon
@csukach: Dresher–USAtoday lesson learned: started w/automated feeds & found tweets of value came from ppl, so most tweets now are by ppl #twtrcon
@danaschwartz83: @NHL manually manages all of their Twitter feeds, putting a person behind the tweets #TWTRCON
@brightmatrix: Lessons learned about automatically feeding RSS into Twitter from USAToday: not interactive, missed context, cut headlines #twtrcon
@rpesce: USA Today has 100 official twitter feeds and each is manually managed. #twtrcon
@GovTwit: USAToday will use Twitter as test bed – putting promos, etc. up on that channel first before moving out to other channels #twtrcon
@BBYOInsider: Management buy-in on social media importance is critical. NHL got SM department once revenue came in from Twitter last season. #twtrcon
@cuennie: @chickdowntown on Twitter: "it’s more personable. we really get to know our followers. we have a constant dialogue." #twtrcon
@dcmaven: @chickdowntown twitter followers have 5% sales conversion vs 2% from eblasts #twtrcon
@hollisthomases: @NHL wants to make Twitter a “true second screen experience” during games. By end-of-season they want to fully integrate live.
@sonnyg: media needs to move from being just platform agnostic (web, mobile) to url agnostic (twitter, facebook)
@AndrewPWilson: Interesting to hear on 1st panel same issues/ challenges for private sector that we are facing in #gov20.
@chrisabraham: Twitter is only a symptom of something more important: real-time web, real-time search, synchronous asynchronous communication #twtrcon
@judywriter: There are 4 billion mobile handsets (phones, etc.), "untapped opportunity" for orgs, vs a few thousand web browsers. #TWTRCON
@blockrealestate: Hyperlocal on Twitter. I’ll be here at such and such time. Come find me and buy. #twtrcon
@cuennie: “We are recruiting employees and interns off of Twitter” -Michael DiLorenzo, NFL
@judywriter: Q that drives @Pistachio nuts (me too!) is "How do I get more followers?? Wrong question! Get relevant followers! #TWTRCON
@hollisthomases: Probs w/Twitter: 1) Scalability; 2) Too much automation (e.g. of followers & DMs) [@NHL would rather have quality than qty]
@sbosm: @bdresher: USA Today diversifies #socialmedia so when fans want to leave Facebook or Twitter, they still stick with brand. #TWTRCON
@csukach: NHL’s goal is for the fans to share the local excitement of/at games to a national audience via handheld devices. #twtrcon
@brightmatrix: Bad social media decisions are made when fear and control are motivating factors; be human, be decent, see what happens #twtrcon

Real-Time Brands

  • Mike DiLorenzo, Director of Social Media Marketing & Strategy, National Hockey League
  • Brian Dresher, Audience Acquisition Marketing Manager, USA Today
  • Amy Reed, President, Chick Downtown
  • Moderator: Laura Fitton, Principal, www.oneforty.com

———————————————————–

@tracytran: Amy Reed: the immediate impact and time has help her brand

@KEder: @bdresher: Journalists are brands. Hear that, @scottjw @timgwatchdog @matthewjlb @jpoor008 @dangainor

@hollisthomases: Starting Q: What is diff about Twitter than other platforms? Goes from macro level to micro level instantly.

(more…)

Best of the Backchannel: Craig Newmark & the Power of Communities

Posted on November 7, 2009 by Tonia Ries | 0 comment(s)
Keynote Interview: The Power of Real Time Communities with Craig Newmark, Founder, craigslist and moderator Alan Murray, Deputy Managing Editor & Executive Editor Online, The Wall Street Journal
@debbieweil: @craignewmark on stage w/ WSJ’s @alansmurray: Craig says he uses Twitter to indulge his sense of humor (white pigeon story)
@openamplify: Dead pan from @craignewmark, never gets old. :) “Washington is hollywood, for ugly people.”
@debbieweil: @craignewmark: #A lot of people doing great things that don’t get heard – Twitter amplifies if Craig, others are listening”
@debbieweil: From @craignewmark (I love this): The evolutionary reason for the Internet is that it helps us collaborate better
@garlin The Internet helps us work together better. If people don’t collaborate, they’ll die off. -@craignewmark
@MaiaKG: @craignewmark uses twttr: to promo good stuff ppl do/indulge sense of humor (what he dubs ACS:attempted comedy syndrome)
@dcmaven: Even the pentagon uses social media to collect ideas re internal efficiencies from rank and file staff. Surely other cos can follow
@KEder: Alan Murray from @wsj: I am HAMPERED by training in economics. My training is in econ. and I agree!
@MtkgCords: “The government doesn’t have an incentive to work better, because the government doesn’t have competition”
@sniyogi: the idea that sharing opinions publicly can actually improve the company is scary for brands & govt (via @craignewmark)
@cuennie: Listening to @craignewmark “we listen to our community- keep it simple, keep it fast, keep it effective.” #twtrcon
@brightmatrix: Quote from @craignewmark at #twtrcon: “customer service is public service if done in good conscience”
@digitalsista: @craignewmark says newspapers have to learn how to regain people’s trust, it’s more the reason for it’s demise
@AmyDeMaria: “Trust is the new black.” (@craignewmark)
@MilitaryTweets: Everyone should have their own channels (for broadcasting their messages) ~ @craignewmark at #twtrcon
@mannymane: @craignewmark at #twtrcon: Key for the next year is to provide software that will allow people to vote up good stuff & vote down bad stuff
@debbieweil: Asked to prognosticate on future of Twitter, @craignewmark replies: #I believe passionately that brevity is the soul of wit”
@starfocus: @craignewmark – don’t you mean “brevity is the soul of TWIT” not to disrespect Hamlet… :)

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

Keynote Interview: The Power of Real Time Communities

  • Craig Newmark, Founder, craigslist (@craignewmark)
  • Moderator Alan Murray, Deputy Managing Editor & Executive Editor Online, The Wall Street Journal (@alansmurray)

———————————————————————-

@debbieweil: @craignewmark on stage w/ WSJ’s @alansmurray: Craig says he uses Twitter to indulge his sense of humor (white pigeon story)

@openamplify: Dead pan from @craignewmark, never gets old.  :) “Washington is hollywood, for ugly people.”

@debbieweil: @craignewmark: #A lot of people doing great things that don’t get heard – Twitter amplifies if Craig, others are listening”

(more…)

Best of the Backchannel: Twitter for Business 101

Posted on November 7, 2009 by Tonia Ries | 0 comment(s)

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

Pre-Conference Keynote: Twitter for Business 101

  • Laura Fitton (@pistachio)

———————————————————————–

@MtkgCords: influence (is) providing attention and value to others

@csukach: @pistachio : Twitter is #12 website in the world w/growth 15-fold within the past year

@brightmatrix: @Pistachio says your audience doesn’t need to be on Twitter for your business to use it… would like to know more!

@KEder:  people aren’t influencer, messages are influencers

(more…)

Photos from TWTRCON DC

Posted on October 25, 2009 by Tonia Ries | 0 comment(s)

Here’s a running list of photos from TWTRCON DC 09.  We’ll keep updating this post as we find out about more, and get a chance to get ours up!

(more…)

Slide decks from TWTRCON DC 09

Posted on October 25, 2009 by Tonia Ries | 0 comment(s)

We have posted slides from TWTRCON DC 09 on Slideshare and embedded them here.

(more…)

Blog Posts & Press Coverage of TWTRCON DC 09

Posted on October 25, 2009 by Tonia Ries | 0 comment(s)

Here’s a running list of stories and blog posts from and about TWTRCON DC 09.  We’ll keep updating this post as we find out about more! (more…)

Program Details: Live Case Study with DonorsChoose.org

Posted on October 19, 2009 by Tonia Ries | 1 comment(s)

The Live Case study to support DonorsChoose.org will take place on Thursday 10/22 at about 10:30 am.  Anyone can participate & help us raise money and awareness — all while learning about what works in Twitter-based campaigns.  We hope you can join us.

I’m not sure I remember who first came up with the idea of combining a live case study with a fundraising campaign, but I do know that Stefanie Michaels (@adventuregirl), Renee Hamilton and Eric Overman from Operation Smile all played a key role.  We thought is was a terrific idea: leverage the power of the TWTRCON community to raise awareness and money for a worthy cause, all while giving our participants to get hands-on experience with Twitter-based marketing campaigns.  Operation Smile teamed up with us around TWTRCON SF to build the 140smiles campaign.  We’re about half-way to our goal of creating 140 smiles–maybe you can help take us a little further: http://140smiles.org/.

For TWTRCON DC, we wanted to find a way to test some specific metrics and make the take-aways even more actionable–in addition to using what we’d learned to increase the bottom-line benefits to our non-profit partner.  Our keynote speaker, Craig Newmark, suggested DonorsChoose.org as a partner, and we like the idea of again partnering with a cause that was centered around helping kids. (more…)

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