To participate — and to see how other friends of Modern Media and TWTRCON have answered our 5 questions — click here.

Our Warmest Wishes For a Prosperous (and Predictable) 2010!

For the DC event, we wanted to use the conference as a platform to create awareness and raise funds for DonorsChoose.org–while at the same time providing a learning opportunity for us and our attendees about how to orchestrate successful Twitter campaigns.

Here’s how it worked: TWTRCON purchased 300 DonorsChoose.org GivingCards, in $5 denominations, and distributed one to every TWTRCON DC 09 attendee, inserting the cards into the back of the badges.

During the conference, Charles Best, the CEO and founder of DonorsChoose.org, gave a great presentation about DonorsChoose.org and how the organization uses social media to connect donors to classrooms in need. At the end of his speech, we asked everyone to use their GivingCards to make a donation to a classroom project of their choice (people could add more funds if they wanted to).

We had created a dedicated landing page, which donors could use to tell their followers about their donation and gave participants a choice of four different types of messages that they could tweet. The goal was to effectiveness of each type of message, as measured by the number of tweets, retweets and clicks.  The four types of messages were:

1. Amount left (to raise for the classroom project)
2. Project name (what the classroom project was about)
3. Region (where the classroom was located)
4. Teacher’s name

Here are the results:

• 140 TWTRCON DC attendees participated — a 46% participation rate.  While we love the symbolism of the 140 number (really, we didn’t make it up!), we had hoped that we could get a higher rate than this. But there was a lot going on and we have learned it is difficult to get people to take a moment away from the networking to focus on something like this.
• The participants supported 139 classrooms, which will provide essential learning resources for 3,614 students.
• The total amount raised by campaign participants was $1238.  The remaining unredeemed GivingCards cards will be used to make donations to the same classrooms chosen by the TWTRCON DC attendees, with a total of $2,288 contributed to classrooms through this initiative.
• The most popular message chosen by the participants was the one that included the Project Name (chosen by 54% of participants).  Second-most popular was the message the specified how much the project still needed to raise, chosen by 25%.  The message with the Teacher’s name was the least popular.
• The Project Name message was also most effective at getting retweet’s, with 71% of all RT’s, or an RT index of 131.  Specific information about the project you are helping will get more people involved.
• The second-most effective message for RT’s was the Region, with 14% of RT’s and an 82 index.
• Surprisingly, none of the messages seemed to be more or less effective at driving clicks — the index of clicks for each message type was relatively even.

Net, net: if you’re trying to engage a Twitter community and ask them to get the word out:

a) Make sure they’re not surrounded by 300 other interesting people they’d rather talk to, and

b) Have them give their followers specific information about the project they’re supporting in order to get the retweets!

For additional questions about the case study or DonorsChoose.org, please comment on this blog post, or contact Modern Media at tonia(at)modernmediapartners(dot)com or DonorsChoose.org at kari(at)donorschoose(dot)org.

So you kinda had to be there.

But even if you weren’t, you may enjoy the drama and suspense unfolding in this series of TWTRCON DC 09 tweets, and the mysterious ending.  Not to mention the fundamental lesson for all marketers: when all else fails, try the #cookiebribe.

It all started when we used the promise of Free Cookies as Reason Nr. 8 to attend TWTRCON.

Then the State Dept got involved …

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@blockrealestate: Hey my cookie has pistachios on top @pistachio

@seangw83: #TWTRCON is trying to fatten me up on cookies! Holy cow. Time to hit the gym.

@brightmatrix: Dear @TWTRCON, your promise of sweet, sweet cookies was not in jest. I am quite content. Yours truly, brightmatrix.

@AnnikaStensson: Food and wine are inherently social, which make them perfect topics for social media says @rickbakas at #twtrcon.

@bloch_party: I usually hate when people do this but 5 more Followers and I hit 200! That would make my day at #twtrcon just that much more awesome! Help?

@MiddleOfMayhem: I usually hate when people do this, but 840 more followers and I hit 1000! That would make my day at #twtrcon even more awesome!

@KEder: @MiddleOfMayhem I feel like you should go for 200 before you start talking about 1,000 #twtrcon

@bloch_party:Alright. Delicious cookie remains unclaimed The first person to follow me and come to table 13 gets said delicious cookie. #twtrcon

@Jeanne23: @bloch_party I’ll follow, but you can keep the cookie.  For prosperity.  #twtrcon

@Jeanne23: @bloch_party I bet if you autographed the cookies, you’d get a sudden influx #twtrcon

@bloch_party: Thanks all who didn’t want the cookie but still started following. I guess I can “have my cookie and eat it too”  #twtrcon #cookiebribe

@MiddleOfMayhem: http://twitpic.com/migho – The @Bloch_party cookie saga has ended. #twtrcon

@pamasaur: RT @MiddleOfMayhem: http://twitpic.com/migho – The @Bloch_party cookie saga has ended. #twtrcon #cookiebribe #cookiesaga

@chrisloos: The cookie is a lie. #cookiegate #twtrcon

@bloch_party: I believe. #cookiesaga #twtrcon

@MiddleOfMayhem: I believe. #cookiesaga #twtrcon

_____________________________

Thank you to EVERYONE who participated in TWTRCON DC 09 & made it so much fun!

Panel: New Rules for the Real-Time Business

• Rohit Bhargava, Senior Vice President, Strategy & Marketing, Ogilvy 360 Digital Influence (@rohitbhargava)
• Frank Gruber, Product Strategist & Evangelist, AOL (@frankgruber)
• Clay Johnson, Director, Sunlight Labs (@cjoh)
• Steve Rubel, Senior Vice President, Director of Insights, Edelman Digital (@steverubel)
• Moderator: Tonia Ries, CEO, Modern Media (@tonia_ries)

________________________________________

@QuickenChels: Yippee, love the online gratitude journal by @frankgruber – thankfulfor.com

@AmyDeMaria: Tweeting about what you’re thankful for is a great way to avoid depression, says @frankgruber

@brightmatrix: “Twitter has a place in the social media landscape that nothing else has” (@rohitbhargava)

@csukach: (@rohitbhargava) reminding us that it’s not abt the tools, but it’s really abt human communication

@QuickenChels: “It’s really communications. These tools are gonna change.” @FrankGruber

@AmyDeMaria: “Twitter is the dream medium. All you have to do is write the headline.” @rohitbhargava

@garthmoore: Clay Johnson @cjoh of @sunlightlabs: “Let our Congress tweet” opened up government to interact

@csukach: The question to @steverubel : are you bored with twitter? A: No, as there are lots of creative apps that pull you back into it

@debbieweil: @cjoh of Sunlight Foundation: Twitter could be as big as email; click-thru rate is very high

@brightmatrix: Clickthrough rates (as percentage of audience) tend to be higher with links in tweets vs e-mails (@cjoh at #twtrcon)

@digitalsista: agree completely @FrankGruber re: must know that the next #socialmedia tool will have a different name but outcomes are the same

@ReneeRevetta: “we’re in a new era of search” trends from friends may be in the future… via @steverubel

@SmartBrief: Twitter is a sushi conveyor belt going by at 100 mph @steverubel

@vincentgallegos: My personal acct gets me more clicks than when I tweet from@sunlightnetwork. *People* should tweet, not brands - @cjoh

@chrisloos: Twitter is only for extroverts? I call BS. I know plenty of introverts who express themselves more on Twitter than in real life.

@chrisloos: RT @gabrlknght: Agreed, but I think alot of it really has more to do w/ handling the flow of data – overwhelming &intro/extro IMO

joidesign Twitter creates accidental extroverts #twtrcon

@pamasaur: “The idea that ppl r going 2 quit one thing bc of another thing is ridic” -@rohitbhargava on #fb vs @twitter

@akmcquade: Thinking about comparing Twitter and Facebook, I can’t decide which I hate more – Facebook quizzes or Twitter Mafia invitations.

@NoOneYouKnow: Porn? Gambling? China? SEC filings? RT @SourcerKelly: where will twitter get its next million users? @steverubel

@itsgayle: Lifts finger to side of mouth. As Dr. Evil: One MILLION more users

@WorldinMotion: Feels bad for the AOL guy on stage at #twtrcon seeing that AOL started the whole status update revolution! He should be getting some credit!

@debbieweil: @steverubel uses Posterous; @frankgruber uses Tumblr. Easier & more efficient than blogging; can do via email

@itsgayle: @steverubel ; Facebook is socializing the web. Hmm. Then why doesn’t #fb “rank”  my relationship to my husband vs an ex-coworker.

@blockrealestate: Facebook isn’t going to kill Twitter. We’re on both. Everything has got status updates.

@AmyDeMaria: Twitter is a medium, not a service, says @cjoh

@tracytran: From @rohitbhargava: it’s not the tools, it’s about how we use the tools like communicating with others

@sbosm: There’s still hope for your CEO tweeting: Execs are lazy – it’s easier to tweet out links and headlines than blog

@brightmatrix: Insightful comment from #TWTRCON audience member: “Twitter is minimalist” – and that’s exactly why I use it vs. Facebook.

@sbosm: Twitter is free”  Sorta. Time = money and if you’re a Twitter power user, there’s a cost. Thoughts?

@angelalawson: 90-9-1 Rule of Online Participation Inequality — 1% heavy contributers, 9% intermittent, 90% lurkers.

@debbieweil: @steverubel calls it the hub & spoke model. Anything can be hub (doesn’t have to be a blog). He uses Posterous.

@Pistachio: better search technology, ability to see “trends from friends” would be key. (YES. agree with @steverubel this time.)

vincentgallegos Augmented reality finally mentioned as part of mobility/geo-location conversation @TeleAtlas #twtrcon

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

Panel: Geo-location & Mobility

• Darren Koenig, Director of Wireless, LBS and Consumer Markets, Tele Atlas (@teleatlas)
• Michael O’Connor,President, myallo.com (@lepton)
• Moderator:  Rob Pegoraro, Consumer Technology Columnist, Washington Post (@robpegoraro)

______________________________

@sbosm: “Location is the ultimate context.”

@communitychange: This opens the door for hyper-contextual organizing RT @garlin Real Time + Geolocation + Mobile = The Future

@digiphile: Curious to to hear what #twtrcon panelists think about how geolocation data creates privacy & security risks http://j.mp/1u6JQf

@rpesce: Mobility panel. @lepton talking about possibility of location specific application tweets from cafe w/ what band is playing.

@AnnikaStensson: Geolocation on Twitter can be a great way for single-location restaurants to micro-taget audiences, panel says.

@keder: I think geo-targeting is kind of creepy and big-brotherish.  Am I alone? #twtrcon // No. It’s creepy/cool… like a vampire.

@ReneeRevetta: walk by @starbucks and get an SMS text of a coupon?! yes, please!

@brightmatrix: Geolocation today, augmented reality tomorrow.

@AnnikaStensson: Geolocation on Twitter can be a great way for single-location restaurants to micro-taget audiences, panel says.

@TWTRCON: We think of geolocation as GPS” but we’ve also got wifi positioning

@csukach: Geolocation & mobile tech making it easier for ppl to discover new places & services around them (via @lepton)

@jpeepz: With GPS in my iPhone, I’m really happy I didn’t drop a bunch of money on a handheld GPS unit. Just sayin.

@judywriter: Idea: If spkr @teleatlas follows In & Out Burger & travels, they’ll tweet where one is in that city & sell coupla extra burgers.

@AnnikaStensson: Geoloc on twttr can B way 4 single-location restrnts 2 micro-target audiences, panel says.

@floridagirlindc: What if we could geolocate volunteer opportunities for people to make a difference with their downtime?

@acarvin: Getting a tweet w/ a starbucks coupon is ok, but i’d rather get NOAA weather alerts warning me of tornados and such.

@floridagirlindc: If In-n-Out burger tweeted me, I’d probably gain a pound per tweet. Even w/o a discount geolocated my way.

@sharontb: interesting that geolocation tracking road trip w/ extreme details is seen as asset rather than scary stalker tool #twtrcon food 4 thought

@hollisthomases: Question for geo-location marketing: Is there a way to opt-out so everyone can’t see where a user is?

@SBoSM: “Foursquare is neat, unless no one you know is on it.”

@SourcerKelly: how about walk by a starbucks and get a @dunkindonuts coupon…

@sharontb: potential mash ups?  ppl who tweet "volunteer" with geolocation of volunteer needs (based on open source data from all for good?)

@ellenrossano: @blockrealestate Curious how people use it in emergency response-can they send real-time info to responders?

@digitalsista: discussing the privacy issue to britekite and geo location apps on twitter

@MilitaryTweets: #twtrcon from @garlin I didn’t know 65% of new cell phones have GPS.

@SourcerKelly: hmm..geolocation and recruiting…future connf topic? i totally see that happening

@brightmatrix: Location awareness is useful when users are in control, not services that would use GPS to push (unwanted) info to those users.

@ReneeRevetta: BrightKite has good security, can choose exact location or just city and friend or trusted friend #twtrcon (via @lepton)

@digitalsista: #netneutrality conversation just made it to #twtrcon

@hollisthomases: @lepton Many people enable their smart phone GPS identifiers and don’t know it, particularly damning for celebrity tweeters.

@abohannon: Need for more security, awareness, options w/ geolocation – via panelist @lepton

@Jeanne23: Friend knew something was up when BF turned off geolocation (surprising her, but she realized it)

@garthmoore: Interesting that so many people at #twtrcon distrust geo-location apps, probably for very good reasons (sci-fi movies ruined us all)

@sjniman: Geolocation and mobile. Using location based social services – Marketing nirvana or invasion of privacy?

@4GreenPs: This is a very sophisticated audience yet people aren’t  fully aware of whether they’re transmitting their own location!

@floridagirlindc: Ooh, listen up… Using geolocation to track lying boyfriends… Wish I had that in college!

@chrisloos: Lets see some augmented reality + twitter + geolocation apps.

@abohannon: @Jeanne23 @keder with proper user controls, can be an incredibly useful feature. But control needs to stay in hands of users.

@SourcerKelly: @Hardip_Singh More in the context of a jobseeker enters your geo radius and gets job/opps notification. not restricted to search

@ScottHorvath: The @USGSted prototype uses geolocation & twitter loc to plot tweets related to earthquake events to improve the scientific data

@UltraNurd: It’s like detecting stealth plane by “shadow” in bckgrnd radionoise. If geolocate a lot, absence noticed.

@JohnBattaglino: age 29 is the threshold for trusting GPS features and aps. In academia, that line clearly divides the admins from the students.

@garlin: Participation flows from perceived value. “People will share their location if you show why they should.” -@teleatlas

@sjniman: I can see where broadcasting your location has value at times but having it as a default option in a social app is problematic.

@B2BTOTY: Geolocation is a app for B2B companies, especially with mobile work forces.

@julieminevich: I really believe augmented reality and geolocation – through mobile? – are the next big things

@csukach: Augmented reality is essentially a heads-up display for your phone/life (via @lepton) layering digital info over the video input

@rpesce: Geolocation & Mobility discussions always interesting, always lots of opinion & some controversy. Thanks to @teleatlas & @lepton

brightmatrix Best question of the day: "What’s the best wine to pair with bacon?" – recommendation: chiraz or lighter red #twtrcon

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

Case Study: Twitter and Branding

• Rick Bakas, St. Supéry Vineyards & Winery

Slides are posted here: http://www.slideshare.net/RickBakas/stsupery-case-study

_____________________________

@articulategeek: Rick Bakas just got us to stand up and give him a fake standing ovation. Effective + funny.

@sniyogi: pretty cool that former brand manager from Nike is dir of social media @stsupery. pretty awesome wine.

@TWTRCON: @stsupery has grown in last 90 days from 512 to 5000+ followers

@csukach: Responds real time & ensures that their followers know that there’s a person behind the handle/computer (via @stsupery)

@SB_Food Yay! @RickBakas from St. Supery is up at #twtrcon … Keep the human element and the luxury level of customer service

@blockrealestate @stsupery winery doing a national Tweetup tour. Very cool and lots of fun

@judywriter: Great idea: @rickbakas says to gauge potential influence, add up your followers’ #’s of followers.

@4GreenPs: Tweet up metrics: attendees, unique tweeters, # of tweets, collective twitter following from @StSupery tweet-up tour

@brightmatrix: Figuring your “collective following” – the number of followers of those who follow you

@TWTRCON: ”I’ve got some stats we can geek out on” – @rickbakas

@aslesinski: Engage & listen BEFORE you start trying to sell.  (via @stsupery)

@sararwd:  St. Suprey vinyrds dayparts tweets for dinnertime – pair your meal with wine.  I definitely NEED that.

@openamplify: @rickbakas: – His company responds realtime to customer complaints. Not just listening, they get it!

@chrisabraham: Remember that TWITTER is “real time web” and we need to tweet when our readers, followers, customers are reading!

@brightmatrix: Best question of the day: “What’s the best wine to pair with bacon?” – recommendation: chiraz or lighter red

@GlobalGiving: @rickbakas & @stsupery react real time to customers’ complaints, but also assisting them BEFORE they have an issue. LOVE IT.

@4GreenPs: Wine & food are most inherently social interactions btw. people – @RickBakas ..perfect for Twitter, right? Makes sense!

Case Study: Twitter for Non-Profits

• Scott Harrison, President, charity:water

_______________________________

@organicmania: Did you know in developing world girls stay home 1 week/month cuz no facilities? Hearing from Charity Water at #Twtrcon

@Debbas: “Water is responsible for 80 percent of disease.” @charitywater

@MilitaryTweets: Non-profits ~ @scottharrison of @charitywater talking about using social media to draw attention to needs, get help.

@tracytran: @charitywater Scott uses photos to tell their story on shortage of water in Africa.

@moniquew: @scottharrison frm charity water is up now raised 10m in 3 yrs! Fantastic!

@jweb: @charitywater was one of the earliest examples for me of twitter’s power.

@abohannon: Funded projects mapped to Google earth.  Proof of charity money going towards @charitywater projects.

@tracytran: @scottharrison @charitywater 40 billion hours of time wasted by carrying water in Africa

@Debbas: “Number one reason woman drop out of school is because girls go and get water.”

@younghasper: 4,500 children will die today from water-related diseases. Makes you appreciate the things we have and should share

@floridagirlindc: “Just because we’re a nonprofit, why should our website stink?” – @scottharrison of @charitywater #twtrcon

@Fundraising tip: split donors (Foundations=operations, public $ = projects)

@debbieweil: Love @scottharrison’s focus on design, visual images to get the word out about @charitywater’s efforts

@craignewmark: doing customer service on the floor at #twtrcon, sorry if I’m frowning a lot.

@csukach: @charitywater uses transparency (via google earth) to show their work & where contributions are being used

@vincentgallegos: “Twestival came out of nowhere… twitter meets festival”  :) mobilizing people and causes–hugely successful

@tracytran: In 3 years, @charitywater has raised $11+ Million, which equals to 1400+ water projects funded

@craignewmark: done for now…  thansk! RT @FrankGruber: #thankfulfor @craignewmark doing customer service from #twtrcon – turn that frown upside!

@digitalsista: @charitywater is talking about the @twestival that raised $264k and they showed the donors what they bought through a video

@chrisabraham: @charitywater is smart.  All who donated, no matter how little, felt stewardship — essential — and possible — for all gifts !

@MilitaryTweets: Global twestival ~ 202 cities 6 weeks world-wide raised $250,000 for @charitywater projects. Inspiring.

@wjessewright: @charitywater uses 100% of public donations for charity. admin costs paid for by private donors. very cool model

@4GreenPs: non profits want to seem like a fun, vibrant, great organization…be cool & it’s organic…

@danaschwartz83: @scottharrison DON’T BE CHEESY. If you’re cheesy find someone else in your organization that’s not cheesy and ask them to do it.

@hollisthomases: Charity Water DO’s…Follow everyone back; answer all DMs; cheerlead; be funny; create a fun background.

@aslesinski: Use “we”  and not “I” when Tweeting for non-profit (or any org. for that matter)

@vincentgallegos: twitter do’s: find something unique. be generous. follow everyone. ask for opinions. cheerlead. surprise people

@hollisthomases: More Charity Water Twitter DON’Ts: self-promote; be cheesy; ask for money; only tweet facts; do good stuff (ppl will tweet it)

@digitalsista: @charitywater recommends all staff have a personal account on twitter

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

Case Study: Twitter and Advertising

• Chelsea Marti, Manager of Social Media for TurboTax and Quicken, Intuit

Slides from this session are posted here: http://www.slideshare.net/TWTRCON/twtrcon-dc-09-advertising-case-study-intuit

___________________________________

@dslunceford: Case study on http://freeloadernation.com (from @turbotax) (which incorporated MySpace, which many marketers forget about)

@Armano”who thinks taxes are sexy”? A few people actually raised their hands

@JeanMarie50:  @TurboTax case study using twitter to drive awareness and get them to talk about their brand!

@rohitbhargava: Great session on TurboTax’s use of social media from @quickenchels  - cf http://ping.fm/rLdOv

@andreajm: turbotax very metrics driven… hmm, sounds like somewhere else i know!

@debbieweil: @QuickenOnline  talking about http://superstatuscontest.com – reached over 1M Friends of Friends via Twitter, Facebook, MySpace

@4GreenPs: @Myspace component, CTR was 5x normal rate of display ad – wow! http://freeloadernation.com @turbotax case study

@csukach: TurboTax’s SuperStatus campagin actually resulted in increased awareness & equity for their brand http://bit.ly/4f8lx4

@hollisthomases: Intuit uses 5 staff & agency team to execute integrated SM campaign. @quickenchels recommends a lot of ppl.

@brightmatrix: “decide how you are going to measure success before you start” (Intuit)

@floridagirlindc: Intuit campaign was product of corp comms + ad + agency

@jweb: Interesting. @QuickenChels called potential customers of Quicken in social media “friends”

@Armano: Intuit Social Media Case Study by Chelsea http://post.ly/9lKZ – THIS WAS EXCELLENT

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

Panel: Real-Time Response

• Dan Luxenberg, Web 2.0 / Social Media Lead, U.S. Food and Drug Administration (@FDArecalls)
• Richard Pesce, Social Media Communications, Sprint (@rpesce)
• David Puner, Communications Manager, Dunkin’ Brands (@dunkindonuts)
• Andrew P. Wilson, Web Content Account Manager, Department of Health and Human Services (@andrewpwilson)
• Moderator: Christopher J. Dorobek, Co-Anchor, Federal News Radio (@cdorobek)

________________________

@MtkgCords: www.flu.gov using SoMe to help people stay up to date in Real-Time

@digiphile: First up @AndrewPWilson from HHS. He’s manages http://flu.gov | @FluGov & does #socialmedia outreach around #H1N1

@YouveGotGold: HHS is making major strides to integrate new media into their work check out http://bit.ly/4rlwNs

@blockrealestate: Gov’t using social media in some good ways; not just Big Brother listening.

@garlin: The key to good rapid response in social media is listening

@TheAAPC: #twtrcon can’t wait to hear from dunkin brands who seemed to have revamped their image with soc. net. and internet esp their search hits

@AnnikaStensson: FDA’s Dan Luxenberg is talking about response on the peanut salmonella outbreak, importance of listening and accurate info.

@amberportercox: Policy should be set by the organization – an internal committee in SocIal Media.

@digiphile: “These tools can break down barrier between federal agencies & across state & local govt”~@AndrewPWilson on socialmedia

@andreajm: check out @sprintcare if you are having sprint network/phone issues. thx @rpesce

@SBoSM:  Sprint: Customer experience is the number one driver of the conversation

@csukach; @danluxenberg talking abt the FDA’s peanut recall & how he coordinated w/ @andrewpwilson because the topic affected both their orgs

@TWTRCON: @SprintCare just started n june 2 directly interact w customers “It’s actually a small amount of resources” to keep up w it @rpesce

@WorldinMotion: “90% more likely to tweet something if you have had a negative experience rather than a positive experience” @DunkinDonuts

@brightmatrix: Again, the issue of staffing a social media effort arises. Glad to see case studies that could support expanding the ranks.

@danaschwartz83: @dunkindonuts tries to make the conversation fun like the brand – gives it a great personality.

@akmcquade: #twtrcon runs on dunkin (@dunkindonuts)

@akmcquade: This summer, I alerted @dunkindonuts to a Munchkin Fail & I received 1lb of coffee & a gift card. #win #brandloyalty #twtrcon

@hollisthomases: @Sprintcares has 14 people people assisting with Twitter efforts (not all full-time).

@AnnikaStensson:  Dave with @dunkindonuts says he connects tweeters with their customer care specialists for questions/concerns.

@chrisabraham: With regards”reputation management” or “perception management” online, immediate issue discovery is essential (even on weekends!)

@Pistachio: IMPORTANT for brands – tell story of how you started on Twitter authentically. mention your agency. brag about that scrappy intern.

@jfirestone: Duncan Donuts expects to see the negative with the good, and they make an effort to listen and respond. Good job DD.

@csukach: DD is using twitter a marketing tool as well as a consumer care tool (@dunkindonuts is a way to connect customers to their answers)

@tracytran:  @dunkindonuts gre near a million in under a year. Could it be the donuts…or the coffeee (from Gus in #psych)

@chrisabraham: BTW, “We were on the plane” is not an excuse. Tell the tweeter “I am jumping on the plane, be back to you” or have someone to cover

@Hardip_Singh: Real Time Responses Panel at #twtrcon: formulate the correct response, not the quickest response

@brightmatrix: For individuals are tweeting for companies: Wachovia’s customer service feed announces when their team is signing off.

@SBoSM: Don’t try to provide an immediate response for every customer; step back and take a deep breath if you get emotional

@blockrealestate: Panel in agreement: Taking a moment is important – walk away from the keyboard, it’s good for your health.

@Armano: listening 2 @dunkindonuts “sometimes Twitter means we’re on front line of feedback¬we route to consumer affairs ASAP”

@Armano: “we though we were spam at first, but after listening to our constituency, to what they wanted we were able to provide value”

@brightmatrix: Ask constituents key questions to keep their engagement.

@mdwall: @rpesce you can never be immediate for everyone out there.

@floridagirlindc: Good Q: How do you handle company social media from 5pm to 9am?

@sharontb: mention of the roles that volunteers could play in RTing messages in different languages – great idea!

@vincentgallegos: we asked about our tweet frequency – “65% response: we want real time!” – @FDArecalls

@cuennie: @andrewpwilson talks about the importance of “citizen evangelists” in spreading flu.gov info via Twitter

MilitaryTweets #FDA looking for as many channels as possible to communicate msgs.

@digiphile: “We found that people were retweeting our message [from @FluGov] in French, Spanish &other different languages” ~@AndrewPWilson

@floridagirlindc: Dunkin Dave @dunkindonuts talking about franchises testing @twitter… Still learning…

@chrisabraham: SO essential! Start in advance! RT @garlin: You have to listen & build relationships BEFORE something happens -via @andrewpwilson

@sharontb: key point of communicating through Twitter – relationships still matter, still the basis of communication

@cuennie: “these conversations are going on with or without you, so you need to get out in these spaces in an important/big way”

@sbosm: Real time response advice from FDA: Don’t worry about copycat Twitter accounts. Focus on establishing your own authority

@floridagirlindc: FDA, HHS, Dunkin, Sprint tweeters are all in their communications dept

@AnnikaStensson: Dunkin Donuts has social media guidelines for franchisees, incl. suggestion for joint accounts by area over individual stores.

@brightmatrix:  Interesting, flu.gov website was translated to Chinese & Vietnamese at the start b/c of avian flu coming from those regions

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

Twitter and Recruiting

• Jessica Lee, Senior Employment Manager, APCO Worldwide (@jessica_lee)
• Kerry Noone, Marketing Communications Manager, Sodexo USA, Talent Acquisition Group (@SodexoCareers)

Slides from this session are posted here: http://www.slideshare.net/TWTRCON/twtrcon-dc-09-recruiting

______________________

@cariegrls: @SodexoCareers uses Twitter for employment branding, candidate enngagement / relationship building , and finding candidates

@SourcerKelly: @jessica_lee is talking abt getting the word out that your co is a great place to work

@tranrecruiting: @SodexoCareers Be careful, but weren’t scared to jump in on Twitter (and other social media sites)

@tracytran: @SodexoCareers has 50 recruiters and all of them are in social media to recruit

@Arie_Ball : Taking the candidate beyond the About Us page.

@SourcerKelly: job hunting? find recruiters on twitter and start a convo

@SourcerKelly: HR too automated? Twitter gives 1:1 netwkng contact

@garlin: Twitter can help solve the “Resume Black Hole” problem by giving companies at least one personal face. -@jessica_lee

@TheAAPC: what weve learned if anything is that success depends on a successful intergration of your tools. Reinvent.

@cariegrls: brilliant. @APCOJobs tweets about their company softball games to showcase a fun company culture.

@TWTRCON: Hashtags for jobs/candidates #whatido, #jobseeker, #jobangels. @jessica_lee uses these and tweeple and other tools to find ppl

@arlong509: when sending out ur resume, twitter eliminates the frustration one can get w/ automated responses b/c u r talking to real people

@debbieweil: @SodexoCareers How they are measuring success: tripled traffic to site w/ in 3 mos. of starting to use Twitter

@tracytran: @SodexoCareers measure of success is real conversation between job seekers and organizations #twtrcon

@GovCon20: Social media tip: Be careful, not afraid. Inspired by @SodexoCareers comments

@JohnBattaglino: Recruiting session at #twtrcon hits home. Twitter gives face and personality to org. Check out how @DeanElmore engages BU on Twitter.

@cariegrls: @APCOJobs also uses tweeple and twellow to scour for candidates

@TWTRCON: ”I know this is TWTRCON and we’re talking about twitter, but an integrated approach is important” – @jessica_lee

@danaschwartz83: Good advice @jessica_lee Be careful what you’re posting so your digital footprint doesn’t hurt your chances of getting a job later

@RickBakas: Recruiter @Jessica_lee googles every candidate before picking up the phone.