Best of the #TWTRCON DC 09 Backchannel

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Best of the Backchannel (Bonus Material): #Cookiegate

Posted on November 10, 2009 by Tonia Ries | 1 comment(s)
blockrealestate Hey my cookie has pistachios on top @pistachio #twtrcon

So you kinda had to be there.

But even if you weren’t, you may enjoy the drama and suspense unfolding in this series of TWTRCON DC 09 tweets, and the mysterious ending.  Not to mention the fundamental lesson for all marketers: when all else fails, try the #cookiebribe.

It all started when we used the promise of Free Cookies as Reason Nr. 8 to attend TWTRCON.

Then the State Dept got involved …

_______________________

@blockrealestate: Hey my cookie has pistachios on top @pistachio

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Best of the Backchannel: New Rules for the Real-Time Business

Posted on November 10, 2009 by Tonia Ries | 0 comment(s)

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

Panel: New Rules for the Real-Time Business

  • Rohit Bhargava, Senior Vice President, Strategy & Marketing, Ogilvy 360 Digital Influence (@rohitbhargava)
  • Frank Gruber, Product Strategist & Evangelist, AOL (@frankgruber)
  • Clay Johnson, Director, Sunlight Labs (@cjoh)
  • Steve Rubel, Senior Vice President, Director of Insights, Edelman Digital (@steverubel)
  • Moderator: Tonia Ries, CEO, Modern Media (@tonia_ries)

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@QuickenChels: Yippee, love the online gratitude journal by @frankgruber – thankfulfor.com

@AmyDeMaria: Tweeting about what you’re thankful for is a great way to avoid depression, says @frankgruber

@brightmatrix: “Twitter has a place in the social media landscape that nothing else has” (@rohitbhargava)

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Best of the Backchannel: Geo-location & Mobility Panel

Posted on November 10, 2009 by Tonia Ries | 0 comment(s)
Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)
Panel: Geo-location & Mobility
Darren Koenig, Director of Wireless, LBS and Consumer Markets, Tele Atlas (@teleatlas)
Michael O’Connor,President, myallo.com (@lepton)
Moderator: Rob Pegoraro, Consumer Technology Columnist, Washington Post (@robpegoraro)
______________________________
sbosm "Location is the ultimate context." #TWTRCON
communitychange This opens the door for hyper-contextual organizing RT @garlin Real Time + Geolocation + Mobile = The Future #twtrcon
futureof so you agree? RT @garlin: Real Time + Geolocation + Mobile = The Future #twtrcon
digiphile Curious to to hear what #twtrcon panelists think about how geolocation data creates privacy & security risks http://j.mp/1u6JQf
rpesce Mobility panel. @lepton talking about possibility of location specific application tweets from cafe w/ what band is playing. #TWTRCON
jessicalundberg RT @AnnikaStensson: Geolocation on Twitter can be a great way for single-location restaurants to micro-taget audiences, panel says. #twtrcon
floridagirlindc RT @keder: I think geo-targeting is kind of creepy and big-brotherish.  Am I alone? #twtrcon // No. It’s creepy/cool… like a vampire.
ReneeRevetta walk by @starbucks and get an SMS text of a coupon?! yes, please! #twtrcon
brightmatrix Geolocation today, augmented reality tomorrow. #twtrcon
AnnikaStensson Geolocation on Twitter can be a great way for single-location restaurants to micro-taget audiences, panel says. #twtrcon
TWTRCON "We think of geolocation as GPS" but we’ve also got wifi positioning #twtrcon
csukach Geolocation & mobile tech making it easier for ppl to discover new places & services around them (via @lepton) #twtrcon
jpeepz With GPS in my iPhone, I’m really happy I didn’t drop a bunch of money on a handheld GPS unit. Just sayin. #twtrcon
judywriter Idea: If spkr @teleatlas follows In & Out Burger & travels, they’ll tweet where one is in that city & sell coupla extra burgers. #TWTRCON
Valpakcoupons RT @jessicalundberg: RT @AnnikaStensson: Geoloc on twttr can B way 4 single-location restrnts 2 micro-target audiences, panel says. #twtrcon
floridagirlindc What if we could geolocate volunteer opportunities for people to make a difference with their downtime? #twtrcon
acarvin Getting a tweet w/ a starbucks coupon is ok, but i’d rather get NOAA weather alerts warning me of tornados and such. #twtrcon #geolocation
floridagirlindc If In-n-Out burger tweeted me, I’d probably gain a pound per tweet. Even w/o a discount geolocated my way. #twtrcon
sharontb interesting that geolocation tracking road trip w/ extreme details is seen as asset rather than scary stalker tool #twtrcon food 4 thought
hollisthomases Question for geo-location marketing: Is there a way to opt-out so everyone can’t see where a user is? #TWTRCON
adamkmiec RT @SBoSM: "Foursquare is neat, unless no one you know is on it." #TWTRCON
SourcerKelly how about walk by a starbucks and get a @dunkindonuts coupon….#twtrcon
sharontb potential mash ups?  ppl who tweet "volunteer" with geolocation of volunteer needs (based on open source data from all for good?) #TWTRCON
ellenrossano RT @ellenrossano: @blockrealestate Curious how people use it in emergency response-can they send real-time info to responders? #twtrcon
digitalsista discussing the privacy issue to britekite and geo location apps on twitter #twtrcon
MilitaryTweets #twtrcon from @garlin I didn’t know 65% of new cell phones have GPS.
SourcerKelly hmm..geolocation and recruiting…future connf topic? i totally see that happening  #twtrcon
brightmatrix Location awareness is useful when users are in control, not services that would use GPS to push (unwanted) info to those users. #twtrcon
ReneeRevetta BrightKite has good security, can choose exact location or just city and friend or trusted friend #twtrcon (via @lepton)
digitalsista #netneutrality conversation just made it to #twtrcon
hollisthomases @lepton Many people enable their smart phone GPS identifiers and don’t know it, particularly damning for celebrity tweeters. #TWTRCON
abohannon Need for more security, awareness, options w/ geolocation – via panelist @lepton #TWTRCON
Jeanne23 Friend knew something was up when BF turned off geolocation (surprising her, but she realized it)  #twtrcon
garthmoore Interesting that so many people at #twtrcon distrust geo-location apps, probably for very good reasons (sci-fi movies ruined us all)
sjniman Geolocation and mobile. Using location based social services – Marketing nirvana or invasion of privacy? #twtrcon
4GreenPs This is a very sophisticated audience yet people aren’t  fully aware of whether they’re transmitting their own location!   #twtrcon
floridagirlindc Ooh, listen up… Using geolocation to track lying boyfriends… Wish I had that in college! #twtrcon
julieminevich Ooooh! I’m interested! RT @chrisloos: Lets see some augmented reality + twitter + geolocation apps.  #TWTRCON
abohannon @Jeanne23 @keder with proper user controls, can be an incredibly useful feature. But control needs to stay in hands of users. #TWTRCON
SourcerKelly @Hardip_Singh More in the context of a jobseeker enters your geo radius and gets job/opps notification. not restricted to search #twtrcon
chrisloos Lets see some augmented reality + twitter + geolocation apps.  #TWTRCON
ScottHorvath The @USGSted prototype uses geolocation & twitter loc to plot tweets related to earthquake events to improve the scientific data #twtrcon
Jeanne23 RT @UltraNurd: It’s like detecting stealth plane by "shadow" in bckgrnd radionoise. If geolocate a lot, absence noticed. #twtrcon
digiphile @aslesinski Geolocation > than a social media issue, despite the venue for the conversation at #twtrcon. Do we control our data w/providers?
4GreenPs @aslesinski Notice it’s overwhelmingly the women who are reacting negatively to the geolocation service. #twtrcon
JohnBattaglino #twtrcon – age 29 is the threshold for trusting GPS features and aps. In academia, that line clearly divides the admins from the students.
garlin Participation flows from perceived value. "People will share their location if you show why they should." -@teleatlas #twtrcon
sjniman I can see where broadcasting your location has value at times but having it as a default option in a social app is problematic. #Twtrcon
4GreenPs @cuennie I’m not so sure that’s a digital divide as much as just being under age 30! Different careabouts..! #twtrcon
B2BTOTY Geolocation is a app for B2B companies, especially with mobile work forces. #TWTRCON
julieminevich I really believe augmented reality and geolocation – through mobile? – are the next big things #TWTRCON
csukach Augmented reality is essentially a heads-up display for your phone/life (via @lepton) layering digital info over the video input #twtrcon
rpesce Geolocation & Mobility discussions always interesting, always lots of opinion & some controversy. Thanks to @teleatlas & @lepton #TWTRCON
vincentgallegos Augmented reality finally mentioned as part of mobility/geo-location conversation :) @TeleAtlas #twtrcon
ReneeRevetta @debbieweil Re: geolocation if I could choose which people could see my exact location, sure. if not, no thanks! #twtrcon

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

Panel: Geo-location & Mobility

  • Darren Koenig, Director of Wireless, LBS and Consumer Markets, Tele Atlas (@teleatlas)
  • Michael O’Connor,President, myallo.com (@lepton)
  • Moderator:  Rob Pegoraro, Consumer Technology Columnist, Washington Post (@robpegoraro)

______________________________

@sbosm: “Location is the ultimate context.”

@communitychange: This opens the door for hyper-contextual organizing RT @garlin Real Time + Geolocation + Mobile = The Future

@digiphile: Curious to to hear what #twtrcon panelists think about how geolocation data creates privacy & security risks http://j.mp/1u6JQf

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Best of the Backchannel: St. Supery Case Study

Posted on November 10, 2009 by Tonia Ries | 0 comment(s)
Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)
Case Study: Twitter and Branding
Rick Bakas, St. Supéry Vineyards & Winery
articulategeek Rick Bakas just got us to stand up and give him a fake standing ovation. Effective + funny. #twtrcon
rbahnasy Intuit’s @QuickenChels talks social media at #twtrcon  - http://bit.ly/Ar9Qt
QuickenChels #bestspeechopenerever #twtrcon That was hilarious! @RickBakas made us stage a standing ovation!
sniyogi pretty cool that former brand manager from Nike is dir of social media @stsupery. pretty awesome wine. #twtrcon
TWTRCON @stsupery has grown in last 90 days from 512 to 5000+ followers #twtrcon
csukach Responds real time & ensures that their followers know that there’s a person behind the handle/computer (via @stsupery) #twtrcon
sbosm RT @SB_Food Yay! @RickBakas from St. Supery is up at #twtrcon … Keep the human element and the luxury level of customer service
arlong509 RT @blockrealestate @stsupery winery doing a national Yweetup tour. Very cool and lots of fun #twtrcon
judywriter Great idea: @rickbakas says to gauge potential influence, add up your followers’ #’s of followers. #TWTRCON
4GreenPs I love the metrics being presented at this conf! #twtrcon
4GreenPs Tweet up metrics: attendees, unique tweeters, # of tweets, collective twitter following from @StSupery tweet-up tour  #twtrcon
brightmatrix Figuring your "collective following" – the number of followers of those who follow you (@rickbakas at #twtrcon)
TWTRCON “I’ve got some stats we can geek out on” – @rickbakas #twtrcon
aslesinski Engage & listen BEFORE you start trying to sell.  (via @stsupery) #TWTRCON
sararwd #twtrcon – St. Suprey vinyrds dayparts tweets for dinnertime – pair your meal with wine.  I definitely NEED that.
openamplify @rickbakas: – His company responds realtime to customer complaints. Not just listening, they get it! #twtrcon
chrisabraham Remember that TWITTER is "real time web" and we need to tweet when our readers, followers, customers are reading! @rickbakas #twtrcon
brightmatrix Best question of the day: "What’s the best wine to pair with bacon?" – recommendation: chiraz or lighter red :-) #twtrcon
GlobalGiving .@rickbakas & @stsupery react real time to customers’ complaints, but also assisting them BEFORE they have an issue. LOVE IT. #twtrcon
4GreenPs Wine & food are most inherently social interactions btw. people – @RickBakas ..perfect for Twitter, right? Makes sense!  #twtrcon
varaba RT @aslesinski: Engage & listen BEFORE you start trying to sell.  (via @stsupery) #TWTRCON

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

Case Study: Twitter and Branding

  • Rick Bakas, St. Supéry Vineyards & Winery

Slides are posted here: http://www.slideshare.net/RickBakas/stsupery-case-study

_____________________________

@articulategeek: Rick Bakas just got us to stand up and give him a fake standing ovation. Effective + funny.

@sniyogi: pretty cool that former brand manager from Nike is dir of social media @stsupery. pretty awesome wine.

@TWTRCON: @stsupery has grown in last 90 days from 512 to 5000+ followers

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Best of the Backchannel: charity:water Case Study

Posted on November 9, 2009 by Tonia Ries | 0 comment(s)

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

Case Study: Twitter for Non-Profits

  • Scott Harrison, President, charity:water

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@organicmania: Did you know in developing world girls stay home 1 week/month cuz no facilities? Hearing from Charity Water at #Twtrcon

@Debbas: “Water is responsible for 80 percent of disease.” @charitywater

@MilitaryTweets: Non-profits ~ @scottharrison of @charitywater talking about using social media to draw attention to needs, get help.

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Best of the Backchannel: Intuit Case Study

Posted on November 9, 2009 by Tonia Ries | 0 comment(s)

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

Case Study: Twitter and Advertising
Chelsea Marti, Manager of Social Media for TurboTax and Quicken, Intuit
___________________________________
dslunceford Case study on http://freeloadernation.com (from @turbotax) #twtrcon (which incorporated MySpace, which many marketers forget about)
clintonskakun via @Armano "who thinks taxes are sexy"? A few people actually raised their hands #twtrcon
JeanMarie50 #TWTRCON @TurboTax case study using twitter to drive awareness and get them to talk about their brand!
debbieweil RT @rohitbhargava: Great session on TurboTax’s use of social media from @quickenchels  - cf http://ping.fm/rLdOv #twtrcon
andreajm turbotax very metrics driven… hmm, sounds like somewhere else i know! #twtrcon
debbieweil @QuickenOnline  talking about http://superstatuscontest.com – reached over 1M Friends of Friends via Twitter, Facebook, MySpace #twtrcon
4GreenPs @Myspace component, CTR was 5x normal rate of display ad – wow! http://freeloadernation.com @turbotax case study  #twtrcon
amberportercox RT @csukach: TurboTax’s SuperStatus campagin actually resulted in increased awareness & equity for their brand http://bit.ly/4f8lx4 #twtrcon
GovTwit RT @hollisthomases: Intuit uses 5 staff & agency team to execute integrated SM campaign. @quickenchels recommends a lot of ppl. #TWTRCON
brightmatrix "decide how you are going to measure success before you start" (Intuit at #twtrcon)
TTaxChristine RT @floridagirlindc: Intuit campaign was product of corp comms + ad + agency #twtrcon
YouveGotGold RT @Armano: Intuit Social Media Case Study by Chelsea #twtrcon http://post.ly/9lKZ THIS WAS EXCELLENT

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

Case Study: Twitter and Advertising

  • Chelsea Marti, Manager of Social Media for TurboTax and Quicken, Intuit

Slides from this session are posted here: http://www.slideshare.net/TWTRCON/twtrcon-dc-09-advertising-case-study-intuit

___________________________________

@dslunceford: Case study on http://freeloadernation.com (from @turbotax) (which incorporated MySpace, which many marketers forget about)

@Armano”who thinks taxes are sexy”? A few people actually raised their hands

@JeanMarie50:  @TurboTax case study using twitter to drive awareness and get them to talk about their brand!

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Best of the Backchannel: Real-Time Response Panel

Posted on November 9, 2009 by Tonia Ries | 0 comment(s)
Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)
Panel
Real-Time Response
Organizations use Twitter to listen to stakeholders and respond. How is real-time search changing communications, customer service and crisis management? How do you scale your organization to respond to every customer, in real time?
Dan Luxenberg, Web 2.0 / Social Media Lead, U.S. Food and Drug Administration
Richard Pesce, Social Media Communications, Sprint
David Puner, Communications Manager, Dunkin’ Brands
Andrew P. Wilson, Web Content Account Manager, Department of Health and Human Services
Moderator: Christopher J. Dorobek, Co-Anchor, Federal News Radio
MtkgCords www.flu.gov using SoMe to help people stay up to date in Real-Time #TWTRCON
RT @digiphile: First up @AndrewPWilson from HHS. He’s manages http://flu.gov | @FluGov & does #socialmedia outreach around #H1N1 | #twtrcon
YouveGotGold HHS is making major strides to integrate new media into their work check out http://bit.ly/4rlwNs #TWTRCON
blockrealestate Gov’t using social media in some good ways; not just Big Brother listening. #twtrcon
garlin The key to good rapid response in social media is listening #twtrcon
TheAAPC #twtrcon can’t wait to hear from dunkin brands who seemed to have revamped their image with soc. net. and internet esp their search hits
AnnikaStensson FDA’s Dan Luxenberg is talking about response on the peanut salmonella outbreak, importance of listening and accurate info. #twtrcon
davepierpont RT @amberportercox: Policy should be set by the organization – an internal committee in SocIal Media. #twtrcon
digiphile "These tools can break down barrier between federal agencies & across state & local govt"~@AndrewPWilson on #socialmedia | #twtrcon
andreajm check out @sprintcare if you are having sprint network/phone issues. thx @rpesce #twtrcon
brightmatrix RT @SBoSM Sprint: Customer experience is the number one driver of the conversation #TWTRCON
csukach @danluxenberg talking abt the FDA’s peanut recall & how he coordinated w/ @andrewpwilson because the topic affected both their orgs #twtrcon
TWTRCON @SprintCare just started n june 2 directly interact w customers #twtrcon “It’s actually a small amount of resources” to keep up w it @rpesce
WorldinMotion "90% more likely to tweet something if you have had a negative experience rather than a positive experience" #twtrcon @DunkinDonuts
brightmatrix Again, the issue of staffing a social media effort arises. Glad to see case studies that could support expanding the ranks. #twtrcon
imissrfk RT @akmcquade: #twtrcon runs on dunkin (@dunkindonuts)
danaschwartz83 @dunkindonuts tries to make the conversation fun like the brand – gives it a great personality. #twtrcon
hollisthomases .@Sprintcares has 14 people people assisting with Twitter efforts (not all full-time). #TWTRCON
akmcquade This summer, I alerted @dunkindonuts to a Munchkin Fail & I received 1lb of coffee & a gift card. #win #brandloyalty #twtrcon
AnnikaStensson Dave with @dunkindonuts says he connects tweeters with their customer care specialists for questions/concerns. #twtrcon
chrisabraham With regards "reputation management" or "perception management" online, immediate issue discovery is essential (even on weekends!)
Pistachio IMPORTANT for brands – tell story of how you started on Twitter authentically. mention your agency. brag about that scrappy intern. #twtrcon
jfirestone Duncan Donuts expects to see the negative with the good, and they make an effort to listen and respond. Good job DD. #twtrcon
csukach DD is using twitter a marketing tool as well as a consumer care tool (@dunkindonuts is a way to connect customers to their answers) #twtrcon
tracytran #twtrcon @dunkindonuts gre near a million in under a year. Could it be the donuts…or the coffeee (from Gus in #psych) #twtrcon
chrisabraham BTW, "We were on the plane" is not an excuse. Tell the tweeter "I am jumping on the plane, be back to you" or have someone to cove
Hardip_Singh Real Time Responses Panel at #twtrcon: formulate the correct response, not the quickest response
brightmatrix For individuals are tweeting for companies: Wachovia’s customer service feed announces when their team is signing off. #twtrcon
garlin RT @SBoSM: Don’t try to provide an immediate response for every customer; step back and take a deep breath if you get emotional #TWTRCON
blockrealestate Panel in agreement: Taking a moment is important – walk away from the keyboard, it’s good for your health. #twtrcon (via @weinberg81)
openamplify RT @armano: listening 2 @dunkindonuts "sometimes Twitter means we’re on front line of feedback—we route to consumer affairs ASAP" #twtrcon
Armano "we though we were spam at first, but after listening to our constituency, to what they wanted we were able to provide value" #twtrcon
brightmatrix Ask constituents key questions to keep their engagement. #twtrcon
mdwall @rpesce you can never be immediate for everyone out there. #twtrcon
floridagirlindc Good Q: How do you handle company social media from 5pm to 9am? #twtrcon
sharontb mention of the roles that volunteers could play in RTing messages in different languages – great idea! #TWTRCON
vincentgallegos "we asked about our tweet frequency" – 65% response: "we want real time!" – @FDArecalls #twtrcon
cuennie @andrewpwilson talks about the importance of "citizen evangelists" in spreading flu.gov info via Twitter #twtrcon
MilitaryTweets #FDA looking for as many channels as possible to communicate msgs. #twtrcon @FDArecalls #gov20
digiphile "We found that people were retweeting our message [from @FluGov] in French, Spanish & other different languages"~@AndrewPWilson #twtrcon
floridagirlindc Dunkin Dave @dunkindonuts talking about franchises testing @twitter… Still learning… #twtrcon
chrisabraham SO essential! Start in advance! RT @garlin: You have to listen & build relationships BEFORE something happens -via @andrewpwilson #twtrcon
sharontb key point of communicating through Twitter – relationships still matter, still the basis of communication #TWTRCON
cuennie "these conversations are going on with or without you, so you need to get out in these spaces in an important/big way" #twtrcon
sbosm Real time response advice from FDA: Don’t worry about copycat Twitter accounts. Focus on establishing your own authority #TWTRCON
varaba RT @floridagirlindc: FDA, HHS, Dunkin, Sprint tweeters are all in their communications dept #twtrcon
vincentgallegos "conversations are going on with or without you" – Richard Pesce #twtrcon
AnnikaStensson Dunkin Donuts has social media guidelines for franchisees, incl. suggestion for joint accounts by area over individual stores. #twtrcon
brightmatrix Interesting, flu.gov website was translated to Chinese & Vietnamese at the start b/c of avian flu coming from those regions #twtrcon

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

Panel: Real-Time Response

  • Dan Luxenberg, Web 2.0 / Social Media Lead, U.S. Food and Drug Administration (@FDArecalls)
  • Richard Pesce, Social Media Communications, Sprint (@rpesce)
  • David Puner, Communications Manager, Dunkin’ Brands (@dunkindonuts)
  • Andrew P. Wilson, Web Content Account Manager, Department of Health and Human Services (@andrewpwilson)
  • Moderator: Christopher J. Dorobek, Co-Anchor, Federal News Radio (@cdorobek)

________________________

@MtkgCords: www.flu.gov using SoMe to help people stay up to date in Real-Time

@digiphile: First up @AndrewPWilson from HHS. He’s manages http://flu.gov | @FluGov & does #socialmedia outreach around #H1N1

@YouveGotGold: HHS is making major strides to integrate new media into their work check out http://bit.ly/4rlwNs

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Best of the Backchannel: Twitter and Recruiting

Posted on November 9, 2009 by Tonia Ries | 0 comment(s)
Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)
Twitter and Recruiting
Jessica Lee, Senior Employment Manager, APCO Worldwide
Kerry Noone, Marketing Communications Manager, Sodexo USA, Talent Acquisition Group
______________________
cariegrls most of @SodexoCareers recruiting staff is on Twitter. #twtrcon
csukach Up now @jessica_lee of APCO Worldwide & Kerry Noone @SodexoCareers talking about employee recruiting #twtrcon
cariegrls @SodexoCareers uses Twitter for employment branding, candidate enngagement / relationship building , and finding candidates #twtrcon
SourcerKelly @jessica_lee is talking abt getting the word out that your co is a great place to work #twtrcon
tranrecruiting #twtrcon @SodexoCareers Be careful, but weren’t scared to jump in on Twitter (and other social media sites)
AnnikaStensson RT @tracytran: #twtrcon @SodexoCareers has 50 recruiters and all of them are in social media to recruit
Arie_Ball Now up..@SodexoCareers & @Jessica_Lee– 3 ways 2 use twitter 4 recruiting. #twtrcon Taking the candidate beyond the About Us page.
cariegrls RT @SourcerKelly: job hunting? find recruiters on twitter and start a convo #twtrcon
SourcerKelly HR too automated? Twitter gives 1:1 netwkng contact #twtrcon
garlin Twitter can help solve the "Resume Black Hole" problem by giving companies at least one personal face. -@jessica_lee #twtrcon
SourcerKelly job hunting? find recruiters on twitter and start a convo #twtrcon Thu, 22 Oct 2009 16:30:23 +0000
TheAAPC #twtrcon what weve learned if anything is that success depends on a successful intergration of your tools. Reinvent.
cariegrls brilliant. @APCOJobs tweets about their company softball games to showcase a fun company culture. #twtrcon
TWTRCON Hashtags for jobs/candidates #whatido, #jobseeker, #jobangels. @jessica_lee uses these and tweeple and other tools to find ppl #twtrcon
arlong509 when sending out ur resume, twitter eliminates the frustration one can get w/ automated responses b/c u r talking to real people #twtrcon
cariegrls RT @debbieweil: @SodexoCareers How they are measuring success: tripled traffic to site w/ in 3 mos. of starting to use Twitter #twtrcon
tracytran #twtrcon @SodexoCareers measure of success is real conversation between job seekers and organizations #twtrcon
GovCon20 Social media tip: Be careful, not afraid. Inspired by @SodexoCareers comments #twtrcon
JohnBattaglino Recruiting session at #twtrcon hits home. Twitter gives face and personality to org. Check out how @DeanElmore engages BU on Twitter.
cariegrls @APCOJobs also uses tweeple and twellow to scour for candidates #twtrcon
TWTRCON “I know this is TWTRCON and we’re talking about twitter, but an integrated approach is important” – @jessica_lee #twtrcon
danaschwartz83 Good advice @jessica_lee Be careful what you’re posting so your digital footprint doesn’t hurt your chances of getting a job later #twtrcon
RickBakas #TWTRCON conf. In DC. Recruiter @Jessica_lee googles every candidate before picking up the phone. – http://bkite.com/22ivw
QuickenChels RT @TWTRCON: "I know this is TWTRCON and we’re talking about twitter, but an integrated approach is important" – @jessica_lee #twtrcon
SourcerKelly it’s well indexed by goog and other search engines…easy to search #twtrcon

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

Twitter and Recruiting

  • Jessica Lee, Senior Employment Manager, APCO Worldwide (@jessica_lee)
  • Kerry Noone, Marketing Communications Manager, Sodexo USA, Talent Acquisition Group (@SodexoCareers)

Slides from this session are posted here: http://www.slideshare.net/TWTRCON/twtrcon-dc-09-recruiting

______________________

@cariegrls: @SodexoCareers uses Twitter for employment branding, candidate enngagement / relationship building , and finding candidates

@SourcerKelly: @jessica_lee is talking abt getting the word out that your co is a great place to work

@tranrecruiting: @SodexoCareers Be careful, but weren’t scared to jump in on Twitter (and other social media sites)

(more…)

Best of the Backchannel: The Real-Time Organization

Posted on November 8, 2009 by Tonia Ries | 0 comment(s)
Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)
The Real-Time Organization
How Twitter is transforming organizational cultures and structures—and the legal, regulatory and policy issues that need to be addressed.
Nigel Dessau, Senior Vice President & Chief Marketing Officer, AMD
John Shea, Public Information Officer for New Media, FEMA
Ambre Morley, Associate Director of Product Communications, Novo Nordisk
Capt. Chris Sukach, Chief, Emerging Technology, Air Force Public Affairs Agency
Moderator: David Armano, Senior Partner, Dachis Group
___________________________
YouveGotGold @armano moderates with @nigeldessau (AMD) @femainfocus @ambremorely (Novo Nordisk) @csukach (Air Force) Real-Time Orgs panel #TWTRCON
cariegrls if ur just posting customer testimonials or selective comments, that’s not social. that’s integrated mktg thats been done for years #twtrcon
hollisthomases Pharma is frustrated by gov’t regulations without any guidance on what they CAN do. #TWTRCON #hcmktg
garlin Social media is great for civil servants because it’s not government-created -@femainfocus #twtrcon
sbosm On to the next #TWTRCON panel: "The Real-Time Org." Air Force’s @csukach likens Twitter to a radio show: "I think of myself as a modera
KEder RT @aslesinski: Twitter is like hosting a call-in talk show except you’re not limited to 3 call-in lines (@csukach) #TWTRCON
tracytran Capt Chris Sukach: Acts as a moderator for discussion going on Twitter #twtrcon
@floridagirlindc: Never take a no from someone who doesn’t have the power to say yes. #twtrcon @nigeldessau quote
hollisthomases In pharma, Regulatory/Legal don’t even know about SM. Introduce them to the platforms so they can work to find out how. #TWTRCON #hcmktg
rpesce Govt/Corporate in sync here. John Shea @femainfocus says twitter allows the public to interact w/ government the way they want to. #twtrcon
moniquew RT @garlin: Social media is great for civil servants because it’s not government-created -@femainfocus #twtrcon
rohitbhargava Link to the official Air Force Blog Commenting Strategy that @armano mentioned on stage at #twtrcon: http://ping.fm/AuVRo
amberportercox @femainfocus has a decentralized approach to social media #twtrcon [integrated it into what marketing/communications are already doing]
garlin Gov’t must modernize guidelines to make social media really work in regulated industries -@ambremorley #twtrcon #gov20
@amberportercox – @Armano made a great point about the military being ripe for this = plan+adapt model of social media #twtrcon
moniquew #twtrcon. FDA to hold meetings in next weeks on issuing soc media guidelines
brightmatrix Challenges of social media engagement: lack of resources, no guidelines or examples in your business line (@AmbreMorley at #twtrcon)
tracytran #twtrcon @nigeldessau The law needs to catch up on the speed of social media and need to understand how it can be beneficial to the org.
hetavs RT @Armano: "social media by its nature does get people working together (collaboration) but you need someone at the top driving" #twtrcon
brightmatrix Precisely: "[social media} technology is leaps and bounds ahead of any policy" (@csukach at #twtrcon) - but policymaking cannot be slow
jfirestone Very nice to see companies endorsing internal training to help ppl cope with Soc. Media It's absolutely required. #twtrcon
sbosm @csukach on Air Force #socialmedia guide http://ow.ly/vWYG "Be aware of operational security. Everybody has access to these tools." #TWTRCON
deb_lavoy: embrace yammer, but dont discuss confidential info cause its hosted offsite @nigeldessau #twtrcon
erica_hill Amen...RT @floridagirlindc: Think you're company can't do it... the Air Force and FEMA can... #twtrcon
MiddleOfMayhem Tell a branded, ongoing and engaging story. And the story never ends. It's like The Lord of the Rings of social networking. #twtrcon
debbieweil @femainfocus (John Shea): Love us or hate us, there are a lot of Facebook groups about FEMA (many not official) #twtrcon
benjajones "If the pipes go down, we don't have a way to talk...communicate" @csukach #twtrcon
articulategeek Real-Time Org panelists: your employees are already using social media so start engaging. #twtrcon
KEder @AmyDeMaria i am not freezing, but i think i'm dressed more heavily than all of you are :) #twtrcon it may be freezing in here
MilitaryTweets GREAT insights from @csukach of @usairforce on #twtrcon panel ~ why is failure the elephant in the room? It's how we succeed! #gov20
judywriter "If you're not failing, you're not trying!" @csukach #TWTRCON <--Hear this from nearly all successful people.
tracytran Facebook Groups are mostly user-generated for these organizations, showing that these people care about the org #twtrcon
brenda5316 RT @starfocus: I think the only time you fail is when you miss the opportunity to learn from your efforts. #twtrcon
tracytran John Shea of @femainfocus: We don't have many failures at FEMA. [laughter from crowd] #twtrcon
brightmatrix FEMA tried to engage folks spreading misinformation & found they were pushing agenda, not conversing; learned what audience wanted #twtrcon
MtkgCords Real time feed back gives you great insights, especially on how to communicate to your audience #TWTRCON
varaba @Armano Love this : Businesses moving at the speed of real time #twtrcon
jpeepz The state of the Web makes it a necessity for companies and orgs to adapt and communicate on a continuous basis #twtrcon
aslesinski A-M-E-N #2. Automating doesn’t work well in social media space. Social media suggests being social. #TWTRCON
tracytran Great thoughtful question: If Twitter existed during Hurricane Katrina in 2005, what would happen? #twtrcon
rpesce Real-time organization. FEMA’s @femainfocus: Twitter from Superdome post-Katrina would have been great communication tool. #TWTRCON
cuennie on reaching an international audience: "there are no boundaries for social media"- what you say can reach anyone @ambremorley #twtrcon
MilitaryTweets Twitter isn’t just a way to get info out, it’s a way to get crucial info in from the public. Crisis mgmt from @femainfocus #twtrcon #gov20

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

The Real-Time Organization: How Twitter is transforming organizational cultures and structures—and the legal, regulatory and policy issues that need to be addressed.

  • Nigel Dessau, Senior Vice President & Chief Marketing Officer, AMD (@nigeldessau)
  • John Shea, Public Information Officer for New Media, FEMA (@femainfocus)
  • Ambre Morley, Associate Director of Product Communications, Novo Nordisk (@racewithinsulin)
  • Capt. Chris Sukach, Chief, Emerging Technology, Air Force Public Affairs Agency (@csukach)
  • Moderator: David Armano, Senior Partner, Dachis Group (@armano)

___________________________

@cariegrls: if ur just posting customer testimonials or selective comments, that’s not social. that’s integrated mktg thats been done for years

@hollisthomases: Pharma is frustrated by gov’t regulations without any guidance on what they CAN do.

@hollisthomases: In pharma, Regulatory/Legal don’t even know about SM. Introduce them to the platforms so they can work to find out how.

(more…)

Best of the Backchannel: Case Study by Nigel Dessau / AMD

Posted on November 8, 2009 by Tonia Ries | 0 comment(s)
Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)
Case Study
The Brandividual
CMO Nigel Dessau will describe how Twitter provides value for AMD: the ability to talk directly to its target audience of analysts, investors, journalists, customers and enthusiasts to help build a world-class corporate brand.
Nigel Dessau, Senior Vice President & Chief Marketing Officer, AMD
chrisabraham Brilliant "An Amazon explorer is not an Amazon expert, he’s just an expert on the route he ended up taking" – @NigelDessau #TWTRCON
MtkgCords How does MKTG Professionals approach SoMe- No new taxes, Content is King, Know your audience, and Messages haven’t changed #TWTRCON
sbosm "If you don’t have a coherent content strategy, you won’t be successful using new media." Nigel Dessau, AMD #TWTRCON
rpesce AMD two main areas of social media focus is driving conversations and community. @nigeldessau #twtrcon
MtkgCords "the world splits into two ppl…the processor aware and processor unaware… we don’t talk to the unaware" @nigeldessau #TWTRCON
openamplify Without a content strategy, since it is still king, you are dead (from @amd) #twtrcon
dslunceford Case study on battery life issue from @nigeldessau, AMD CMO during #TWTRCON and how to help guide/manage the conversation
openamplify Once u do real battery test on laptops, not screen black, wifi off, nothing on – we win. Numbers r deceptive. @NigelDessau @amd #twtrcon
rpesce AMD talking case study: battery life & telling story w/ social media. Sensitive subject for all users of tech & @sprint can relate. #twtrcon
Du4 Wow! LOVE Nigel Dessau’s description of AMD’s organizational approach to its business. Very indicative of a a STRATEGY. #twtrcon
TWTRCON @nigeldessau : starting a conversation, using multiple venues — white paper, CMO blog, “extending the storyline” #twtrcon
brightmatrix Key lesson from @nigeldessau (AMD): get engaged with influencers and critical members of community; be honest #twtrcon
csukach Started w/blog post encouraging transparency along w/a white paper & a retail discussion regarding battery life, says @nigeldessau #twtrcon
graphicadesign RT @SBoSM: "If you don’t have a coherent content strategy, you won’t be successful using new media." Nigel Dessau, AMD #TWTRCON
digitalsista @nigeldessau discussing using #socialmedia to determine battery life metrics by crowdsourcing the conversation #twtrcon
bloch_party #twtrcon @nigeldessau Just showed us a map to track tweeted keywords geographically on a map! WANT! We can use that @americagov
blockrealestate HIT – honesty, integrity, transparency. #twtrcon
MtkgCords @nigeldessau 5 tips: "be clear, think like an editor, honesty, coherent approach, be your brand" #TWTRCON when you screw up just apologize
csukach Here’s the page that chronicles the battery life conversation http://bit.ly/4razUy @nigeldessau mentioned #twtrcon
sbosm AMD’s @nigeldessau: I’m careful how my personal brand influences the company’s. "You’ve got to associate yourself with your brand." #TWTRCON
DanLuxenberg AMD has a red, amber, green system to internally ID content that can / can’t be blogged or tweeted about. #twtrcon
cariegrls AMD: "we don’t monitor employee’s facebook pages. if they say something stupid and screw up their career, that’s on them" #TWTRCON
aslesinski As a brand don’t delete the posts or delete the tweets when you mess up in social media space, make it right and move on. #TWTRCON

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

Case Study: The Brandividual

  • Nigel Dessau, Senior Vice President & Chief Marketing Officer, AMD

Slides posted here:  http://www.slideshare.net/TWTRCON/twtrcon-dc-09-nigel-dessau

_____________________________

@chrisabraham: Brilliant”An Amazon explorer is not an Amazon expert, he’s just an expert on the route he ended up taking” – @NigelDessau

@MtkgCords: How does MKTG Professionals approach SoMe- No new taxes, Content is King, Know your audience, and Messages haven’t changed

@sbosm: “If you don’t have a coherent content strategy, you won’t be successful using new media.” Nigel Dessau, AMD

(more…)

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