Twitter for Business 101

This session will answer the questions you have about starting to use Twitter for your business. Whether you’re new to Twitter or simply looking to sharpen your skills, this pre-conference is designed to establish a common level of understanding of the basics: How is micro-sharing different from blogging or social networks? What can we use Twitter for? How do we use it to engage our audience? How do we govern Twitter use by employees? How can we measure success?

• Laura Fitton, www.oneforty.com

The Power of Real Time Communities

How micro-blogging powers communities–and the benefits for business, government and society.

• Craig Newmark, Founder, craigslist

Moderator: Alan Murray, Deputy Managing Editor & Executive Editor Online, The Wall Street Journal

Real-Time Brands

Why every business needs a Twitter strategy to engage customers and drive revenues.

• Mike DiLorenzo, Director of Social Media Marketing & Strategy, National Hockey League
• Brian Dresher, Audience Acquisition Marketing Manager, USA Today
• Josh Karpf, Manager, Digital Communications, PepsiCo
• Amy Reed, President, Chick Downtown

Moderator: Laura Fitton, Principal, www.oneforty.com

Can Twitter Save the Newspaper?

A look at the role of social networks in disseminating the news.

• Alan Murray, Deputy Managing Editor & Executive Editor Online, The Wall Street Journal

Twitter In Action

TWTRCON DC attendees participate in a live Twitter fundraising campaign.

• Charles Best, CEO, DonorsChoose.org

The Brandividual

CMO Nigel Dessau will describe how Twitter provides value for AMD: the ability to talk directly to its target audience of analysts, investors, journalists, customers and enthusiasts to help build a world-class corporate brand.

• Nigel Dessau, Senior Vice President & Chief Marketing Officer, AMD

The Real-Time Organization

How Twitter is transforming organizational cultures and structures—and the legal, regulatory and policy issues that need to be addressed.

• Nigel Dessau, Senior Vice President & Chief Marketing Officer, AMD
• John Shea, Public Information Officer for New Media, FEMA
• Ambre Morley, Associate Director of Product Communications, Novo Nordisk
• Capt. Chris Sukach, Chief, Emerging Technology, Air Force Public Affairs Agency

Moderator: David Armano, Senior Partner, Dachis Group

TweetFunnel

• Andreas Wilkens, Co-Founder, TweetFunnel

Twitter and Recruiting

• Jessica Lee, Senior Employment Manager, APCO Worldwide
• Kerry Noone, Marketing Communications Manager, Sodexo USA, Talent Acquisition Group

TweetMixx

• Chris McGill, CEO, TweetMixx

Attensity, TwAitter, TweetFeel Biz, PeopleBrowsr

• Eunice Zachry Hill, Director Civilian Agencies Sales, Attensity
• Ryan Bell, President, TwAitter
• Jean Davis, Co-founder, TweetFeel Biz
• Jodee Rich, Marketing Team Leader, PeopleBrowsr

Twitter and Advertising

• Chelsea Marti, Manager of Social Media for TurboTax and Quicken, Intuit

Real-Time Response

Organizations use Twitter to listen to stakeholders and respond. How is real-time search changing communications, customer service and crisis management? How do you scale your organization to respond to every customer, in real time?

• Dan Luxenberg, Web 2.0 / Social Media Lead, U.S. Food and Drug Administration
• Richard Pesce, Social Media Communications, Sprint
• David Puner, Communications Manager, Dunkin’ Brands
• Andrew P. Wilson, Web Content Account Manager, Department of Health and Human Services

Moderator: Christopher J. Dorobek, Co-Anchor, Federal News Radio

Twitter for Non-Profits

• Scott Harrison, President, charity:water

Twitter and Branding

• Rick Bakas, St. Supéry Vineyards & Winery

Moderator: Susan McPherson, PR Newswire

Real-Time Campaigns

Successful political campaigns focus on their supporters, not their candidate. The real-time web is powering bottom-up movements that are shaking up traditional politics and organizations. How can business, government agencies and non-profits harness the power of Twitter to achieve their campaign goals?

• Joe Trippi, Principal, Joe Trippi & Associates

Geo-location & Mobility

The real-time web is coming to your block. How will location-specific real-time information create new business opportunities?

• Darren Koenig, Director of Wireless, LBS and Consumer Markets, Tele Atlas
• Jonathon Linner, CEO, Brightkite
• Michael O’Connor,President, myallo.com

Moderator: Rob Pegoraro, Consumer Technology Columnist, Washington Post

The New Rules for the Real-Time Business

What’s next for Twitter and other real-time micro-blogging platforms? How are life-streaming, intimacy and transparency changing the way we work – and what do organizations need to do to adjust?

• Rohit Bhargava, Senior Vice President, Strategy & Marketing, Ogilvy 360 Digital Influence
• Frank Gruber, Product Strategist & Evangelist, AOL
• Clay Johnson, Director, Sunlight Labs
• Steve Rubel, Senior Vice President, Director of Insights, Edelman Digital

Moderator: Tonia Ries, CEO, Modern Media